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How Can Email Marketing Improve Your Business

Written by Nelson Lam on Dec 8th, 2020

HOW CAN EMAIL MARKETING IMPROVES YOUR BUSINESS

Running a thriving business can be challenging. It's extremely frustrating to decide the most effective marketing strategy or means of increasing your client base and outpacing your competitors.

Whether you are already an established business owner or just starting out your online marketing venture, it's crucial you incorporate some type of follow up with your prospects.

When you send someone to your landing page and they choose to opt-in for your offer, your immediate second step of that sales process is to follow up with them via email marketing.

This post will be exposing you to the necessary information needed to understand the value of email marketing. Before considering its importance, let’s gain an understanding of the true meaning of email marketing first.

Create An Automated Selling Machine Using Sales Funnels

According to Neil Patel, online marketing expert, email marketing is merely an act of sending out emails to your customers and prospects automatically or based on the schedule you define.

Sending email on the schedule is quite effective, but when you need to save time, it’s quite better to adopt the automated email marketing method.

So Why Do We Need Email Marketing?

BUILD LONG LASTING RELATIONSHIP

Email marketing is an effective channel that permits sellers to comfortably connects with their prospects. It’s a potent tool notable for staying in touch with prospects on a regular basis.

Sending emails or newsletters regularly to your prospects is important to influence them totally to build a strong business relationship with you.

Your prospect signed up for your newsletter mailing to get something out of it. That's why you need to over deliver in your emails with value to maintain their trust. You cannot do business with a brand you do not trust.

INCREASE SALES

By sending them updates about your products and services, there are greater chances to increase sales because people on average needs to view your offer 7 to 12 times before even remembering your brand.

Since email marketing keeps them posted about your offerings, they could eventually be enticed to use your product and services. Not everyone is ready to make a purchase the first time they view your offer.

Remember that you are dealing with real people and you have no idea what is going on in their life at the moment. They may be genuinely interested in your offer but might be for example, behind on some bills this month so they don't immediately make a purchase.

You wouldn't want to lose that potential customer so you capture their email first and then retarget them over time until they are ready.

FOLLOW UP WITH LEADS/PROSPECTS

Because email marketing allows you to consistently retarget your leads, it'll be easier for you to convert those leads into satisfied customers. Consistent and quality emails help you build brand recognition and also keep you focused on your client welfare from their replies.

Most people choose to opt-in on your list and are going to like your brand when you inform them detail about your products and services.

However, there will be some who lose interest over time and unsubscribe from your list. That isn't necessarily a bad thing since email marketing providers charge their price based on the size of your list so you wouldn't want uninterested leads in your list taking up space.

Email Marketing Allows For Automation

There are email marketing software providers like Aweber that allows you to prepare a sequence of emails and have them sent out to your subscribers each day.

Make sure each email you send out has some type of call to action for the subscriber to revisit your offer. You can utilize hyperlinks or attach images that can be clicked on by your subscriber.

Each time the system sends out an email is another opportunity for your prospect to revisit your website and the more times they interact with your website and see your offer, the more likely they will make a purchase.

All you have to do is prepare a collection of emails packed with value that your subscribe would like to read, and set up your follow up series to have your business automated.

That means you can literally "make money while you sleep."

Get Started With Email Marketing Today!

Not every small business owner can afford to invest in email marketing right away. But they still need to be able to connect with their customers and prospects. That is why AWeber is now available to everyone.

Start for free and quickly grow your business ⏤ no time restrictions, no credit card required. Create your free account today: https://nelsonlam.aweber.com