Create An Automated Selling Machine Using Sales Funnels

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Create An Automated Selling Machine Using Sales Funnels

Written by Nelson Lam on Dec 8th, 2020

What is a Sales Funnel?

Sales funnel exemplifies the perfect journey that your business goes through before getting your target customers. You start the sales funnel process with a large percentage of possible customers who might have heard about your product or service. A small portion of this group may desire to know more, and a smaller part of the group may get in touch with you.

While you may advertise your products or services to a lot of people, only a small fraction will give you contact information which will subsequently become leads. Within these leads, only a small percentage will become your clients.

As you continue with the process, the people you will be talking to will be fewer and will be the ones who are more interested, until you end up with the ideal people who turn out to be your customers.

The sales funnel chart is usually like this:

Imagine a literal funnel and on the top of the funnel, you drop five people into the sales process. This sales process is called the AIDA model and it has 4 stages.

The first stage is Awareness.

Here is where you want to just grab your prospects attention first with marketing ads. As you already know, a person needs to at least see your ad seven times before your message stays with them.

Once your ads have successfully grabbed their attention, the second stage is where you spark their Interest. In this stage of your marketing campaign, or sales funnel, you want to let your audience know why your product is the best of its kind.

You may know that your product is the best in the world and can solve all of your prospects' problems, but if they do not trust you, the process will crumble down. As the process goes on, there will be people dropping out of the funnel.

Naturally, you cannot please everyone.

Your message will end up reaching no one if you aim to reach everyone.

Not everyone will do business with you so it's okay to filter out those who are uninterested and focus more of your energy and time with those who actually want to learn more.

Once your prospect is completely aware of your brand and is interested, it's time for you to help them spark a burning Desire to work with you.

This is the third stage of the sales process and basically, this is where you help the prospect move from "I like it" to "I want it."

Sometimes your audience don't know why they "need" this product or service. You want to let them know how this can help them get the results they were looking for. Just letting people know your product is the best is not enough. They also need to know why it works for them.

Eliminate any uncertainty your audience may have.

The last step of the sales process is to get your audience to initiate Action.

Now that the prospect has a desire and want to buy from you, you want them to take action soon before they change their mind.

For example, you can throw in some limited time bonuses your prospect can grab if they buy now. This adds a little urgency and scarcity to your product which is always good.

Remember that people buy on emotion and then reasons with logic after. Good advertising have a direct call to action at the end of the process and should elicit a sense of urgency that motivates consumers to take action right now!

Again, not everyone who goes through this process will buy from you. It can be because of a little incongruency in your sales process or the prospect is just not ready to purchase.

Why Should I Use The Sales Funnel And How Is It Important To My Marketing?

A) It enables you to select a marketing strategy

The sales funnel is essential as it enables you to have a deep understanding of the marketing tools or business model you would need to succeed as a young, aspiring entrepreneur.

Some marketers like to focus on customers who are already in the Decision part of the sales funnel chart. This always makes it a little simpler for them to push the customer towards the action part of the funnel.

B) Sales Funnel helps you to know how to engage with your customers

Business is all about its operation and how you engage with your clients. Most times, the way we describe our service or product or how we engage with our customers have a significant impact on how you drive them along the sales funnel chart.

It is then imperative to identify the funnel your prospective customers are as this will enable you to direct all your sales copy to convince them to stay and make a purchasing decision.

C) Sales funnel provides you with a competitive edge over other newbie entrepreneurs.

The common issue of many new entrepreneurs is their complete lack of focus. Yes, they may have tremendous and viable ideas, but they often fail to carry it out because there is no prior application of a tested avenue to stimulate sales.

When you have an apt understanding of how the sales funnel works, it helps you to gain an advantage over other aspiring entrepreneurs still finding their feet in your business niche.

D) Sales Funnel allows you to improve on how to grow your business

By having a complete understanding of how the sales funnel works, you will have continuous responses on what strategies can help you improve your sales. Maybe you noticed that prospective customers in the Decision section elect to buy another product or service because of your prices. You can easily alter these by identifying the barriers that lead customers to arrive at your wanted results successfully.

As you learn to discover each customer’s level in the sales funnel chart, you will start to become an expert in lead generation and getting more sales for your entrepreneurial venture.